I’m a Canadian founder and advisor based in Oakville, Ontario. Over seventeen years I’ve led work across product platforms, data capabilities, and AI‑ready foundations. I founded Principeum (a venture studio) and Wise Morrow (a fractional CAIO/CTO/PMO practice), and I also started Venture Q (a B2B services marketplace) and CRIAT (a public‑interest consortium for robotics, intelligence, and automation). Earlier, I ran the consulting studio bitQ (2007–2024) and worked at Eastman Kodak and Thinc Graphic in technical and product roles.

My focus today is applied computing and AI, identity, and digital service design—delivered with an evidence‑first, privacy‑by‑design approach and clear governance. I’m active in community programs through Scouts Canada, and I have stood as a Green Party candidate federally (2021, 2025) and provincially (2022, 2025). I hold a diploma in Computer Animation (Post‑Production) and professional credentials including PMP (2025), PSM I/II (2025), and Google AI Essentials (2025). I publish concise notes so others can reuse what proves out in practice.

I was born on January 28, 1979, in Ponta Delgada, São Miguel (Azores), and I immigrated to Oakville, Ontario in 1987. Growing up between island roots and a new home in Canada, I developed early interests in computers, practical problem‑solving, and the outdoors. Hands‑on projects such as model rockets and science‑fair builds, alongside volunteer activities, shaped my long‑standing bias toward evidence, clarity, and service.

I’m the son of Paulo and Virgínia Sousa and the older brother of André Sousa. I married Natalie Sousa (née Lopes) in May 2005. We have two children: Ethan Alexander (born May 2, 2006) and Audrey Natalia (born October 5, 2011). We live in Oakville, Ontario.

I completed a Diploma in Computer Animation (Post‑Production) at the International Academy of Design in Toronto and earned certification in Avid Media Composer at Sheridan College, alongside production‑fundamentals training on Maya (Alias|Wavefront). That early blend of technical craft and storytelling led me deeper into systems thinking: as my career shifted from digital imaging to platforms and services, I added structured study in software delivery, identity, data, and governance. I subsequently earned professional credentials including the Project Management Professional (PMP, 2025), Professional Scrum Master I & II (2025), and Google AI Essentials (2025), which formalized practices I had been applying in the field.

Over time I’ve completed a range of short courses, vendor trainings, and self‑directed curricula focused on the practical foundations that show up in my work: programming and scripting (Python, SQL, Bash), API design and integration patterns, cloud fundamentals, observability and SLOs, and accessibility standards (WCAG). I keep an ongoing study track in privacy‑by‑design and Canadian regulatory context, identity and access standards (OAuth2/OIDC, SAML, MFA), data governance and MDM, and zero‑trust principles. More recently, my learning has concentrated on applied AI: evaluation harnesses, prompt and retrieval patterns, model and agent safety, dataset curation, risk controls, and organizational change. I treat education as continuous—formal credentials where helpful, supplemented by focused reading, prototyping, and writing so the lessons translate into practice.

Across more than seventeen years in technology and business consulting, my work has focused on AI‑ready foundations, identity and access, digital service design, and program and portfolio delivery. I’m the Founder & Principal of Wise Morrow (since 2024), supporting public‑sector and non‑profit teams as a fractional CAIO/CTO/PMO. I also founded Venture Q in 2024, developing a B2B services marketplace, and I established CRIAT in 2021 to convene practical discussion around robotics, intelligence, and automation. Since 2020 I’ve led Principeum, a studio exploring long‑horizon infrastructure themes while incubating mission‑aligned projects.

From 2007 to 2024 I ran bitQ, a consulting studio that served more than eighty organizations. Earlier roles include Senior Digital Product Specialist at Eastman Kodak (2003–2007) and Technical Director at Thinc Graphic (2000–2002), a progression from 3D animation and production management into technology leadership. While in college I worked nights and weekends as a Security Guard for G4S/Securitas (1998–2000), with assignments ranging from assembly plants and print‑press centres to the Toronto Star building, and I spent a year at Metroland (2000–2001) as a Digital Marketing Assistant.

Principeum Corporation (founded 2020) explores a long‑term thesis around identity, governance and society, marketplaces, applied intelligence, robotics and automation, life systems, and energy. Wise Morrow (since 2024) is my fractional advisory practice focused on AI adoption, modernization, and governance in public‑interest contexts. Venture Q (since 2024) is a B2B services marketplace in beta that emphasizes clear scopes, acceptance criteria, and trust frameworks. CRIAT (since 2021) convenes evidence‑first conversations and artifacts for robotics, intelligence, and automation. Past and experimental projects include Adamu Apparel and WeDoRedo, while bitQ (2007–2024) delivered strategy, architecture, and implementation for more than eighty clients. I also co‑founded Brockton Collective (2011–2016), a philanthropic artist collective supporting underrepresented creators in Toronto.

My community involvement is centered on youth, outdoor education, and local organizations. I serve as a Troop and Contact Scouter with 1st Trafalgar Scouts (since 2022) and previously volunteered with Scouts Canada for more than a decade as a parent supporter, helping with hikes, camps, canoe trips, kart racing, fundraising, and clean‑ups. I contributed as Webmaster to the Oakville Girls Softball Association (2016–2017), served as a Director with the Oakville Gymnastics Club (2015–2017) supporting operations and membership systems, participated on the Palermo Public School Council (2011–2012), and was a Director at Drawn To Develop (2009–2012), where technology support helped raise more than $100,000 for Street Kids International.

I’ve stood as a candidate for the Green Party at both the federal and provincial levels. I ran for the Green Party of Canada in Oakville North—Burlington in 2021 and in Oakville East in the 2025 federal election. Provincially, I was a nominated candidate for the Green Party of Ontario in Oakville in 2022 and again a candidate in 2025. My political writing favours constructive, evidence‑based approaches, with particular attention to Canadian digital sovereignty and the design of public‑interest digital services.

My interests reflect a blend of applied computing and the outdoors. I write about computing and AI, identity, and digital services, and I keep a steady curiosity for math and physics. Hands‑on work with robotics, electronics, 3D modelling, and 3D printing balances well with backyard astronomy and photography. Time on local trails, hikes, and canoe trips continues to inform a practical, grounded approach to work and life, alongside ongoing interest in community programs and governance topics such as digital sovereignty.